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Understanding Sales Executive Salary in India

Last updated on May 14th, 2025

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10 min read

What is the Average Salary of a Sales Executive in India?

In India, the average yearly wage for a sales executive is about ₹256,054; however, the salary of a sales executive can widely vary between ₹256,054 – ₹511,908 depending on factors such as location, experience, and the place of work.

Different Types of Sales Executive Roles and Salaries

Types of Sales Executive Roles and Salaries

There are many different roles, such as Field Sales Executive, Inside Sales Executive, B2B Sales Executive, B2C Sales Executive, Telesales Executive, and Technical Sales Executive, each determining a different sales executive salary.

  • Field Sales Executive

The salary structure for field sales executives varies from ₹1.3 to ₹5.6 LPA in India and entails visiting clients and direct selling. The demands of such a job make it a rewarding one with potential for a great sales executive salary in India.

  • Inside Sales Executive

Inside sales executives mostly earn between ₹1.9 and ₹7.4 LPA. The responsibilities are related to remote selling requiring excellent communication skills. The salaries in this category are often very competitive, particularly in technology-forward companies.

  • B2B Sales Executive

B2B sales executives earn salaries of between ₹3.0 and ₹28.0 LPA. All forms of B2B sales-from inside sales, field sales, or account management-do have varying salaries depending on responsibility and revenue generation potential.

  • B2C Sales Executive

B2C sales executives in India earn from ₹1.2 LPA to ₹12 LPA. The work itself involves direct selling to the consumer; hence merit and experience significantly affect the sales executive’s increment in salary.

  • Tele sales Executive

Telesales executives earn between ₹1.0 to ₹4.0 LPA. It essentially depends on telephone-based selling within this role of sales executive, which often does get supplemented with incentives, thus adding to the overall sales executive salary in India.

  • Technical Sales Executive

Depending on experience and industry, a technical sales executive earns between ₹2.4 LPA to 12 LP. Technical know-how coupled with good salesmanship generally adds value to the sales executive’s salary and contributes towards the growth of one’s career.

Factors Influencing Sales Executive Salary

Factors Influencing Sales Executive Salary

The factors that influence a salary executive’s salary are Experience, Education and Specialization, Skills and Certifications, Industry, Location, Company Size, and Performance & Incentives.

  • Experience

The years of service hold considerable importance in influencing the sales executive salary. A seasoned sales professional with a proven track record in sales earns significantly higher than a fresher, thereby increasing the sales executive salary bracket further.

  • Education and Specialization

Specialization and education impact the sales executive salary in India. Furnished with a degree in marketing or business alongside niche skills, for instance, digital sales, an individual can access better posts and superior average salary packages.

  • Skills and Certifications

Having a certificate in CRM or negotiation strategies makes your profile much stronger, thereby improving the sales executive salary. These skills are of immense value to any employer because they translate into better results that in turn improves the sales executive salary potential.

  • Industry

The average salaries of sales executives vary across industries. The pharmaceutical and IT sectors tend to pay more for sales executives in India, with special emphasis on those who have experience selling in fast-growing, high-demand markets.

  • Location

Sales executive salaries are comparatively higher in metros. In cities like Mumbai, Delhi, and Bangalore, the salary averages have gone up compared to other cities as a direct impact of demand for skilled sales executives and possible considerations due to the standard of living.

  • Company Size

Often, larger corporations offer better sales executive salary structures. Here, those additional perks, along with a proper road map for growth in sales executives, in turn affect not only the salary portion of the equation but also the long-term earning potential from them.

  • Performance & Incentives

Roles based on financial incentives reward results. This performance criterion should ideally enhance the sales executive salary quite well, not unlike field sales executive and inside sales executive whose total earnings include considerable commissions.

How to Increase Your Salary as a Sales Executive?

Ways to Increase Your Salary as a Sales Executive

Some of the ways to increase your salary as a sales executive are to upskill regularly, networking and building relationships, building a strong personal brand, and staying updated with market trends.

  • Upskill Regularly

New sales tools meant certification increases income for sales executives. Upskilling improves efficiency and proves your worth hence setting you on the path to a higher salary sales executive band down the line.

  • Network and Build Relationships

Connections with industry professionals can help one secure better opportunities, thus pushing the sales executive salary in India. Good power relations pave the way for better roles, more so when it comes to inside sales executive and managerial positions.

  • Build a Strong Personal Brand

Online achievement showcase may win you visibility. A strong brand attracts recruiters with offers of cash-rich sales executive jobs, especially in competitive markets where sales executives stand out.

  • Stay Updated with Market Trends

Awareness of the trends will help you bend and break the mold. Awareness of the market improves performance and hence eligibility for better incentives and higher field sales executive salary brackets, primarily in evolving or tech-oriented industries.

FAQs

1) What is the average salary of a sales executive in India?

In India, the average yearly wage for a sales executive is about ₹256,054; however, the salary of a sales executive can widely vary between ₹256,054 – ₹511,908 depending on factors such as location, experience, and the place of work.

2) What factors influence a sales executive’s salary in India?

The factors that influence a salary executive’s salary are Experience, Education and Specialization, Skills and Certifications, Industry, Location, Company Size, and Performance & Incentives.

3) What are the different types of sales executive roles and their salaries?

Some of the ways to increase your salary as a sales executive are to upskill regularly, networking and building relationships, building a strong personal brand, and staying updated with market trends.

4) Which industries pay the highest salary for sales executives?

Among the industries that pay heavy selling executive salary packages include technology, pharmaceuticals, and finance. These industries are highly performance driven specializations coupled with technical skills, on the part of sales executives, pushing the average salary for sales executives loftily above an industry level.

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