Employee advocacy
Employee advocacy is a well-tested marketing approach where companies leverage advocacy by encouraging employees to promote their products or services through personal social media and professional connections, which builds brand authenticity among those connections and increases organic reach. Consumers get an insight into the product with its company and culture via the employee’s genuine endorsement, and they are likely to remember the discussed brand when looking for the desired product.
Examples of Employee advocacy
1) Employee advocacy is used by many brands to increase their social media presence because, in many cases, employees inspire greater engagement than company-owned pages.
2) An organisation can turn employees into credible brand advocates through a well-planned employee advocacy programme that will increase both awareness and trust.
3) Organic reach, brand loyalty and overall customer trust gain are measured in companies that invest in employee advocacy.
Synonyms of Employee advocacy
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Employee brand ambassadorship
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Workforce advocacy
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Staff evangelism
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Employee brand promotion
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Team-driven marketing
